Novelis is a global leader in sustainable manufacturing using recycled aluminum. Transforming, reimagining and differentiating.

Results. Market differentiation had a positive impact on brand demand. Effectively implemented brand consistently in over 30 countries. Shifted perception of the brand from an industrial manufacturer to a brand with sustainability objectives. Communicated commitment to the circular economy, environmental safety, and employee safety first, announcing their transformation to a progressive 21st-century company. 

Deliverables. Visual identity system. Brand guidelines. Video content. Digital properties. Website design. Trade show design.