H — B   About 
Leaders want New perspectives
+ need more accurately
predicted results.

Hello — Better is a leading strategy consultancy delivering broad range of services to a large and diversified clients and individuals.

Founded in 2017, with headquartered in New York City. We practicing ethical behavior science in everything we do. We understood that business, brand, design and behavior science are interconnected. This New + Better strategy model gives us strength to accurately define + predict results. 
Our ambition is in placing scientific evidence at core of business evaluation, starting at human level with purpose to to design more accurate + predictable results. 

C — level team​​​​​​​
Serial entrepreneurs with a proven record of success for uncommon growth. We are all strategist and ambitious  investors. Process of business trans­formation is a matter of weeks, not months. Speed to value.

Robin Smith

Business and result strategy. 
Robin is passionate about creating winning growth strategies and executing with accuracy. Combining creativity with analytics and science, she is quick to draw insights from data to propose high-impact, innovative solutions that bring incremental revenues and profits. 
She has developed and implemented growth-driving marketing strategies, launched new brands, overhauled how brands present themselves online & offline, and made new products a reality. From roles leading customer success, sales and marketing. Robin has the practical experience to define and swiftly implement revenue engine and scaling programs to get growth results for companies, without the drama. In business and in life, I'm all in. She is an adventurer and a lousy golfer.
Previously at Fortune 500 B2B + B2C company experience: American Express, Deloitte Consulting, IBM, Intel, McKinsey Consulting, Ogilvy Consulting. 
Startups: My Fortune LLC.
Stephen Wendel
Behavioral strategy. Integration behavior strategy in to organizations. "Dr. Wendel is an applied behavioral scientist who helps organizations effectively use behavioral science to the benefit of their customers.
He previously founded and led the teams at Morningstar and Hello — Wallet, developing and field-testing hundreds of interventions. Stephen has founded the non-profit Bescy, educating the public across fifteen cities on how to apply behavioral insights. He has authored three books on applied behavioral science, Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design. He has two wonderful kids and a wife, who don’t care about behavioral science at all."
Previously: Next / Morning Star / Busara Center For Behavioral Economics
Startups: Hello — Wallet / CEA / Bescy / BehaviorTeams

Afrin Khan
Monetization Strategy. Afrin is an executive leader providing business development thought her revenue targets and profitability insights. With extensive experience in B2C sales, marketing strategy, launch execution, lead generation, community and client engagement, Afrin stands out as an accomplished leader.
Afrin conducts seminars in leadership, sales, event management, and marketing for business owners and entrepreneurs. Her work has led to national recognition for her startup "Red Elephant" clients, who have been featured on Forbes, NPR, and TED stages.

Her trailblazing efforts have sparked the creation of a vibrant and unstoppable community, where women leaders and entrepreneurs not only exchange groundbreaking ideas and support but also ignite a movement, shaping the future of women-led entrepreneurship. She fosters a dynamic network where both emerging and established entrepreneurs connect, share insights, and grow together, ensuring they remain engaged and active year after year.
Previously:  MetLife / NTN Technologies /  Virgin (Worked with Richard Branson directly) / Deepak Chopra / Mohammad Yunus (Nobel Peace Prize winner)
Startups: Red Elephant / Herd Venture / The Rebel Women Movement
Van Rais
Van address complex business ambitions through brand architecture, customer experience, behavioral insights and activation design. Van use behavioral science to predict, identify overlooked and misunderstood and used it as additional resources to improve and transform business.  
Van translate complex business issues into commercialize and productize services that are useful, usable and desirable. He drives results by creating delightful emotional visual stories, design quality and beauty. Van is investor and serial entrepreneurial. 
He is industrial, brand and behavioral designer. He is active involvement with the applied behavioral science community is an ongoing opportunity to shape the future and the new purpose of design in society. 

Van is German/Croatian, Canadian/American. His love for art and pop culture makes him feel alive, living in NYC. ReBrand Award, The Good Design Award, ANA Award, Communication Arts, The Art Directors Club, and many more have recognized his work.
Previously at Fortune 500: Interbrand NYC / Mercer Consulting  / McCann Consulting / R/GA / AKQA
Startups: SmithRais NYC / c_Suite Technology / FFF Network

Our collective ambition
is to work with community on inclusion and systematic changes making world Better.
— We aspire to work with kids, women and elderly community, healthcare and mental health.
— We are part of technology startup communities and we partner with ventures capital groups
— We are committed to be certified as B Corp in the next 18 months
— As collective we believe that future of design and behavioral science is to work together