Positioning a legacy brand for global growth. Through a refined brand positioning and a distinctive visual identity, articulated the authentic character of Baird—trusted, forward-thinking, and client-centered. The new logo and design language signal a bold evolution, balancing heritage with a modern presence to deepen stakeholder confidence and market relevance.
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Results. This transformation equips Baird with the strategic clarity and visual impact required to scale its influence and continue earning trust in a competitive, fast-evolving financial landscape. Deliverables: Brand positioning strategy, logo with visual identity system brand guidelines, advertising and communications templates, annual report design, communication strategy, environmental branding and office signage.
Results. This transformation equips Baird with the strategic clarity and visual impact required to scale its influence and continue earning trust in a competitive, fast-evolving financial landscape. Deliverables: Brand positioning strategy, logo with visual identity system brand guidelines, advertising and communications templates, annual report design, communication strategy, environmental branding and office signage.
