Build a brand + product from the ground up. Product that will play a major role on the productivity software market worldwide. 

New ambition. To use evidence-based insights to increase conscious relationships with personal data and privacy. Brand is to be decentralized and will embrace a commitment to digital well-being, mental health, and work effectiveness. 

Results. A new standard in user experience. Increased market value of the brand with innovative user experience. 14 registered product design patents.  
Deliverables. Brand identity system. Online presentation. Business and sales tools. Customer behavior design mapping. Product UX app. New behavioral + gamification strategy.