Build a brand + product from the ground up. Product that will play a major role on the productivity software market worldwide.
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/d97268e9-8b26-497f-8f9d-46bc2f6863e4_rw_1920.png?h=c07132fbe98aa3bd4a2b90a4299e9673)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/9cb04481-c8b9-4035-83bd-75ceea5511b1_rw_1920.png?h=9e8465ba4a4cb0b50fe43ae54e3a3abb)
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New ambition. To use evidence-based insights to increase conscious relationships with personal data and privacy. Brand is to be decentralized and will embrace a commitment to digital well-being, mental health, and work effectiveness.
New ambition. To use evidence-based insights to increase conscious relationships with personal data and privacy. Brand is to be decentralized and will embrace a commitment to digital well-being, mental health, and work effectiveness.
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/1ad2be68-7006-449c-b0ad-8c2461fb090e_rw_1920.png?h=bd02399ac61f6cfd0943da0e1e0caba2)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/5ffff334-c992-479c-ad3f-233f6962839f_rw_1920.png?h=d6cffb828df8e1a2e85fca09083060fa)
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Results. A new standard in user experience. Increased market value of the brand with innovative user experience. 14 registered product design patents.
Results. A new standard in user experience. Increased market value of the brand with innovative user experience. 14 registered product design patents.
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/3f371e94-1cd1-453e-9575-521f143c488c_rw_1920.png?h=2aa699bc8a1b25a82ac3887cc4a92243)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/fabb927c-a3ef-4c00-863a-c74ca69f2735_rw_1920.png?h=52469797f8e3f20a46f2a806dd37f073)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/12c8a752-b79b-4cee-908f-f229b59dc6be_rw_1920.png?h=ab4c41bcac26913ff57a04f60e0eecd0)
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Deliverables. Brand identity system. Online presentation. Business and sales tools. Customer behavior design mapping. Product UX app. New behavioral + gamification strategy.
Deliverables. Brand identity system. Online presentation. Business and sales tools. Customer behavior design mapping. Product UX app. New behavioral + gamification strategy.