To transform GE HealthCare from a technology brand to a customer care and compassion brand. A creative process of step-by-step behavioral adjustment to new visual brand to signalize global transformation of GE HealthCare.
Results. Most effective way to transition global GE HC to new brand values and color story. Telling a new band story in a way that keeps informing and growing. Deliverables. New logo, color, visual design system and brand guidelines.