Positioning Hoover brand by applying behavioral strategy principles.
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New ambition. To position iconic vacuum cleaner brand as a catalyst for new behavior on mindfulness and well-being at home. Discover ways to take Hoover’s capabilities beyond product offers and features to encourage new consumer behavior.
New ambition. To position iconic vacuum cleaner brand as a catalyst for new behavior on mindfulness and well-being at home. Discover ways to take Hoover’s capabilities beyond product offers and features to encourage new consumer behavior.
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/96516368-19e8-4bff-b5e3-650a52e65af7_rw_1920.png?h=cfd5f00b65aef70505dba774584bc6cb)
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Results. Monetization of new behavioral results with selected Hoover products. Recognition of Hoover as a leading, top-of-mind brand. Confirmation of scientific findings through measuring Hoover product performances.
Results. Monetization of new behavioral results with selected Hoover products. Recognition of Hoover as a leading, top-of-mind brand. Confirmation of scientific findings through measuring Hoover product performances.
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/ab4ed4f0-2094-40f1-863c-19f1558b96d5_rw_1920.png?h=60ec9acf560d2cabf621ffd06d2ddbf5)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/77ca86d4-85a0-48a7-951a-be2899374011_rw_1920.png?h=ea851a6cf85856e0c45240fcfb2910ee)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/9945cbc1-a868-4779-8c32-d165971add57_rw_1920.png?h=e64063953cb30b285ec95b5c53699fb8)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/ba290005-0646-451e-bbb3-b47391c99b85_rw_1920.png?h=ab84725fb6c4f4ba9c4c87afba5ce4f3)
![](https://cdn.myportfolio.com/2abf9830-1895-43e8-9e46-03cc76750945/b8f7e485-a3fb-4845-92f7-72495e54e433_rw_1920.png?h=6a737fe67eb2b7f6f2283e19e6178119)
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Deliverables. Evidence-based visual language. Script customer behavior mapping. New behavioral and gamification strategy. Brand application examples and guidelines.
Deliverables. Evidence-based visual language. Script customer behavior mapping. New behavioral and gamification strategy. Brand application examples and guidelines.