Positioning Hoover brand by applying behavioral strategy principles.
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New ambition. To position iconic vacuum cleaner brand as a catalyst for new behavior on mindfulness and well-being at home. Discover ways to take Hoover’s capabilities beyond product offers and features to encourage new consumer behavior.
New ambition. To position iconic vacuum cleaner brand as a catalyst for new behavior on mindfulness and well-being at home. Discover ways to take Hoover’s capabilities beyond product offers and features to encourage new consumer behavior.
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Results. Monetization of new behavioral results with selected Hoover products. Recognition of Hoover as a leading, top-of-mind brand. Confirmation of scientific findings through measuring Hoover product performances.
Results. Monetization of new behavioral results with selected Hoover products. Recognition of Hoover as a leading, top-of-mind brand. Confirmation of scientific findings through measuring Hoover product performances.
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Deliverables. Evidence-based visual language. Script customer behavior mapping. New behavioral and gamification strategy. Brand application examples and guidelines.
Deliverables. Evidence-based visual language. Script customer behavior mapping. New behavioral and gamification strategy. Brand application examples and guidelines.
