Positioning Hoover brand by applying behavioral strategy principles.
New ambition. To position iconic vacuum cleaner brand as a catalyst for new behavior on mindfulness and well-being at home. Discover ways to take Hoover’s capabilities beyond product offers and features to encourage new consumer behavior. 

Results. Monetization of new behavioral results with selected Hoover products. Recognition of Hoover as a leading, top-of-mind brand. Confirmation of scientific findings through measuring Hoover product performances.

Deliverables. Evidence-based visual language. Script customer behavior mapping. New behavioral and gamification strategy. Brand application examples and guidelines.