Become a customer-beloved brand. Human. Focused. Build everything to add meaningful value to customers’ lives at home.
RESULTS AFTER
REBRANDING
REBRANDING
+ 35% five year forecast growth generated from brand equity alone, adding financial value to every product without changing how they are made.
+ 85% global consistency, with stronger positioning, messaging clarity, clearer differentiation, and improved operational efficiency in global brand presentation.
+ 25% time saving in customers’ perceived value with Thane products, driven by elevated convenience through smarter choices and new behavior adoption.
A new brand architecture unlocked opportunities for business growth and earned global recognition, evolving from operational excellence to true brand leadership.
Through leadership workshops, we defined clear brand positioning and built a distinctive voice, visual identity, and product philosophy. The core objective is to enable the adoption of new at-home behaviors that enhance quality of life.
